Case Study
Scalability
How a Rebuilt Outreach Infrastructure Turned Deliverability Failures into $200,000 in Pipeline Revenue
Natalia O, Founder at Scalability
"We knew email should be a growth channel, but we had no idea how to unlock it. The system they built turned a struggling outbound effort into a steady stream of qualified opportunities. The consistency, deliverability, and revenue impact are unlike anything we’ve had before."
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Location
New York, USA
Industry
Design and Advertising
Result
Rebuilt Outreach Infrastructure Turned Deliverability Failures into $200,000 in Pipeline Revenue
Overview
Scalability.us, founded by Natalia Odrinskaya, is a specialist design partner for complex industries. They deliver UI/UX design and customer experience design for:
- Biotech and life sciences companies
- Pharma and healthcare organizations
- Venture-backed startups and funds
Their work is highly niche and high-ticket, which means one good lead can be worth a lot. But despite having a strong offer, Scalability struggled to turn cold outreach into predictable opportunities.
Over the past year, we rebuilt their outbound infrastructure from the ground up—starting with email deliverability, then layering multi-channel outreach across cold email + LinkedIn.
Result: Over $200,000 in revenue generated directly from these campaigns,
with 2–3 leads/day from email and ~2 leads/day from LinkedIn, and a system that’s still running and scaling.
The Challenge
Before working with us, Scalability had three core problems:
1. Cold Emails Weren’t Landing Where They Should
Their campaigns were technically sending—but the right people weren’t seeing them. Deliverability issues and a fragile setup meant low visibility in inboxes and inconsistent performance.
2. Infrastructure Not Built for Consistent Volume
Their existing outreach stack wasn’t designed to safely send at scale. Any attempt to increase volume risked harming domain reputation or hitting spam filters.
3. No Unified Multi-Channel System
Email and LinkedIn efforts were fragmented. There was no cohesive strategy to reach the same ICP across both channels, reinforce messaging, and follow up intelligently.
For a company like Scalability—selling deep, high-value design work into biotech, pharma, healthcare, and VC—this meant lost opportunities and an outbound engine that never really reached its potential.
What We Did
We approached Scalability’s situation as a full outbound rebuild, not just a “campaign refresh.”
1. Full Audit of Existing Outreach Infrastructure
We started with a detailed audit of their current setup:
- Sending domains and subdomains
- Email service providers and tools in use
- Domain reputation and existing warm-up history
- Volume patterns and sending behavior
- Target lists and ICP mapping
- LinkedIn outreach practices
This gave us a clear map of what was salvageable, what was risky, and what needed rebuilding.
2. Built a Dedicated Cold Email Infrastructure
Instead of trying to patch the old system, we created a new, robust outreach infrastructure, including:
- Dedicated SMTP servers designed specifically for cold outreach
- Safe, scalable sending architecture
- Domain and inbox structure built for long-term deliverability
- Controlled volume escalation
With this in place, we ramped up to sending 3,000+ cold emails per day—without sacrificing deliverability or burning domains.
3. Solved Deliverability at the Core
We treated deliverability as a foundation, not an afterthought:
- Authentication and DNS aligned (SPF, DKIM, DMARC)
- Proper warm-up strategy for new domains/inboxes
- Ongoing monitoring of reputation and inbox placement
- Template and copy adjustments to reduce spam triggers
- List and sending logic tuned to maintain sender trust
The result: outbound emails could actually land in front of biotech, pharma, healthcare, and VC decision-makers, instead of disappearing into spam.
4. Multi-Channel Outreach: Email + LinkedIn in Sync
Once the infrastructure was stable, we layered LinkedIn outreach on top of cold email:
- Targeting biotech services providers, biotech companies, pharma companies, healthcare organizations, and venture capital firms
- Coordinated sequences so prospects could see Scalability on both email and LinkedIn
- Messaging aligned across channels: relevant, personalized, and tailored to their world (complex products, compliance, usability, and UX for scientific and technical workflows)
This unified approach meant that prospects didn’t just see a random email - they experienced Scalability as a consistent, credible presence in their inbox and on LinkedIn.
The Solution (The System We Built)
By the end of the initial buildout, Scalability had a repeatable outbound system, not just isolated campaigns:
- A hardened email deliverability foundation
- Custom SMTP-based sending infrastructure
- 3,000+ cold emails/day going out safely
- 2–3 qualified leads/day from email alone
- Additional ~2 leads/day from synchronized LinkedIn outreach
- A clear ICP and targeting strategy for biotech, pharma, healthcare, and VC
- Messaging designed for complex, high-value design and CX projects
- Monitoring and optimization loop to keep performance consistent
This system has now been running for over a year and continues to generate opportunities.
The Results
The numbers speak clearly:
📈 Over $200,000 in Revenue Generated
In just over a year of working together, Scalability has closed $200K+ in revenue directly attributable to the outbound engine we built and manage.
🔥 Daily Lead Flow
Cold email: ~2–3 qualified leads per day
LinkedIn outreach: ~2 additional leads per day
That’s a steady pipeline of high-quality conversations with precisely the kinds of companies Scalability wants to work with—biotech, pharma, healthcare, and VC-backed startups.
💬 High-Value Conversations with the Right ICP
Outreach consistently reached:
Biotech and life sciences companies
Pharma and healthcare organizations
Venture capital firms and portfolio companies
And positioned Scalability as a specialist design partner who understands complex, regulated, and technical environments—not just a generic UI/UX shop.
🤝 Long-Term Partnership
This wasn’t a short project.
The system we built is still running, and we continue to optimize targeting, messaging, and infrastructure as Scalability grows and evolves.
Conclusion
Scalability already had a strong offer: deep UI/UX and customer experience design for some of the most demanding industries in the world.
What they needed was an outbound engine capable of:
- Reaching the right decision-makers
- Doing it at meaningful volume
- Maintaining strong deliverability
- Turning that attention into real, measurable revenue
By rebuilding their email deliverability, creating a dedicated SMTP-based infrastructure, and syncing cold email with LinkedIn outreach, we turned a struggling outreach channel into a predictable revenue source.
Result:
A steady stream of 2–3 leads/day from email, ~2/day from LinkedIn,
and $200,000+ in revenue generated in just over a year—and counting.
Want results like this?
If you're looking to:
Migrate competitor users
Activate old or cold lists
Achieve inbox placement at scale
Build a reliable, high-volume user acquisition engine
Grow daily signups without ads
We can help you replicate this exact system.
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