What does an email deliverability test do?
Barbara Arora
Email delivery testing is important and you'll understand why after you read this article.
Email deliverability testing is an important part of your email marketing strategy. Email delivery testing helps you to measure how good your email marketing platform is at sending out emails, and whether or not it’s getting them delivered to the inboxes of subscribers.
Email delivery tests are often included in an email marketing platform like Mailchimp, Campaign Monitor and Hubspot because they’re useful for measuring how many people can receive your emails so that you can improve upon them over time. If one of these services doesn’t have an option for this type of test then consider using another provider instead (like Litmus).
This article will cover what does an email deliverability test do? What does an email deliverability test look like? And finally, how to do an email deliverability test yourself!
What is email deliverability and what's at stake?
Email deliverability is the ability to send email marketing campaigns that reach the recipient’s inbox and not be filtered into their spam folder. It’s a measure of how many people can receive your emails, and it’s important because it affects your email marketing ROI.
When you send out an email campaign, there are two main things at stake: getting people on the list in the first place and keeping them there so that they continue receiving all future messages you send out. Both of these tasks require testing–but not necessarily in the same way or with the same tools.
The delivery of an email is a simple process whereby it enters someone’s inbox and can be read. However, it’s not always as simple as it sounds. There are many factors that affect whether your email ends up in your customer’s inbox or gets stuck in their spam folder.
How to do a basic email deliverability test
An email deliverability test typically involves sending a test email to various email providers and analyzing the results to determine whether the email was delivered, marked as spam, or bounced. The test also checks your email content, sender reputation, and email authentication to ensure that they meet industry best practices and standards.
The results of an email deliverability test can help you identify issues that need to be addressed to improve your email delivery rates. For example, if your emails are being marked as spam, you may need to adjust your email content or sender reputation to improve your email deliverability. If your emails are bouncing, you may need to check your email authentication settings to ensure that they are properly configured.
Here are the steps to take:
- Set up a test email campaign in your marketing platform, like MailChimp or HubSpot.
- Run the test for a few days, monitoring its performance and looking out for any issues (like spam complaints).
- Check the results at the end of this period, learning from them as you go along
What are the best practices to get good email deliverability results?
Email deliverability tests can help you get a better understanding of the health of your list. When you use an email deliverability test, it’s important to identify spam traps and improve the performance of your emails.
- Identify spam traps: Spam traps are email addresses that are used to filter out unwanted emails from being delivered to inboxes. Email addresses in these lists often show up as invalid or undeliverable when you send marketing campaigns because they aren’t real people who signed up for them. By identifying these email addresses before sending out a campaign, you avoid wasting time and money on sending messages that won’t reach customers’ inboxes due to poor list hygiene or other issues related to poor list management practices (e.g., including unsubscribe links).
- Improve performance: Another reason why it’s important to conduct regular checks on how well each campaign performs is because this allows marketers more control over their deliverability rates–which means getting better results faster! It also lets them know which messages were successful so they can replicate those strategies again in future campaigns by focusing more attention on specific segments within their lists rather than wasting resources trying new things blindly hoping something works out eventually somewhere down line somewhere someday maybe someday soon probably not though probably not at all definitely not ever ever again ever ever again ever never again no way no chance nope none whatsoever no way no chance at all maybe sometime next year maybe later today maybe tomorrow morning tomorrow evening tomorrow afternoon tomorrow evening tomorrow night tomorrow morning tomorrow afternoon maybe someday soon but probably not though probably never ever again
Here's a step-by-step on how to do an email delivery test
Now that you have an idea of what to expect, let’s get started!
- Create an email list and template
- Send the email to yourself and check your inbox for delivery notifications (if you don’t see one, try sending it again)
- Check again after 24 hours if no bounce notifications appear in your inbox; if there are no bounces or spam complaints, then this indicates that emails were successfully delivered to all recipients on the list
Email deliverability tests are often included in an email marketing platform
Email deliverability tests are often included in an email marketing platform. If you are using an email marketing platform that includes these tools, you can set up your test and get results without having to use any other software or services.
Email delivery tests are often included as part of a suite of email marketing tools. Some platforms offer these services separately from the rest of their features, while others bundle them together into one package deal.
Email deliverability tests are improving the performance of your emails
Email deliverability tests are important for measuring the health of your list, identifying spam traps, and improving the performance of your emails. You can do it manually or with a tool.
If you’re sending email campaigns to a large number of people and want to be sure that each one reaches its intended recipient (and doesn’t get caught in someone’s spam filter), then using an email deliverability test is absolutely necessary. This will help ensure that all of those emails make it through without being flagged as spam or blocked by ISPs before reaching their destination inboxes.
The results from an email deliverability test will include statistics about open rates, click-through rates and unsubscribes
The results from an email deliverability test will include statistics about open rates, click-through rates and unsubscribes. It also shows you the subject line of your emails, who they were sent from (sender name), what domain they came from (sender domain) and so on. This can help you identify problems with your messages before they reach their recipients’ inboxes.
A basic email deliverability test can tell you how many of your subscribers can receive your emails
Email deliverability tests are a crucial part of measuring the health of your list. The test will show you how many subscribers can receive your emails, and identify any spam traps that may be preventing you from reaching them.
An email deliverability test will also help improve the performance of your emails by identifying IP addresses that aren’t working well for you. This allows you to make changes based on this information so that more subscribers can receive future messages from your company.
Where to check the email deliverability score for free?
There are several free tools available that can help you check your email deliverability score. Here are some popular ones:
Sender Score: This is a free tool from Return Path that measures your sender reputation based on factors such as email volume, complaint rates, and spam trap hits. You can check your score by visiting https://www.senderscore.org/.
GlockApps: This is a free email spam checker that analyzes your email content, authentication, and reputation to determine your deliverability score. You can check your score by visiting https://glockapps.com/email-spam-test/.
Mail-Tester: This is a free email deliverability test that checks your email content and configuration to ensure that it meets industry standards. You can check your score by visiting https://www.mail-tester.com/.
Postmark: This is a free email spam check tool that analyzes your email content and provides you with a score based on how likely it is to be marked as spam. You can check your score by visiting https://spamcheck.postmarkapp.com/.
Using these free tools can give you an idea of how well your emails are likely to be delivered to your subscribers’ inboxes, and help you identify potential issues that may be affecting your deliverability.
Conclusion:
An email deliverability test is an essential tool for any email marketer who wants to ensure that their emails are getting delivered to their subscribers’ inboxes. By testing your email deliverability, you can identify any issues or factors that may be impacting your email deliverability, such as spam filters or blacklisting, and take steps to improve your email performance. With a better understanding of your email deliverability, you can optimize your email campaigns and improve your engagement rates, conversions, and overall success. So, if you haven’t yet tested your email deliverability, it’s time to do so and start optimizing your email campaigns for maximum success.
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