What is a good conversion rate for B2B outbound cold emails to get meetings?

Cold email is a powerful B2B marketing tactic, but there’s no guarantee that it will work for everyone. However, there are ways to improve your cold email campaign to make it more effective. We recommend getting started by determining what conversion rate you should be aiming for and tracking the best metrics for your business

CAN-SPAM Act of 2003: Can sending emails get you in trouble?

The CAN-SPAM Act of 2003 was enacted by Congress to help fight the growing problem of spam.
The CAN-SPAM Act provides a set of national standards for the sending of commercial email and requires the Federal Trade Commission (FTC) to enforce its provisions.

How Often Should You Send Promotional Emails?

Email marketing is a great way to communicate with your customers, and it can be a major revenue source for businesses. Sending out promotional emails once or twice a week is usually enough to keep your audience engaged and interested in what you’re selling, but how do you know when that’s the right amount? Well, let’s find out!