Why email marketing is still important in 2023?
Barbara Arora
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Introduction
The best way to engage with customers on a personal level is by sending them information via email or SMS text message. You can also check out our blog post “How do I get started with email marketing?” if this sounds intriguing!
Email marketing is personal
An email message is a personal form of communication. While it can be sent to anyone, it’s easy to personalize your messages by using the recipient’s name and any other details you have about them. This makes your emails more effective at convincing people to take action and increases their chances of success.
Email marketing is also effective because it helps you build relationships with customers over time. People who receive regular emails from companies they like are likely to return for future business and recommend those brands to others.
Even if you don’t have a lot of information about someone when they first sign up for your list, every time they open an email from you or click on one of your links, that person becomes more familiar with what you offer, which will make them more likely to buy from you in future.
Email marketing is affordable
Email marketing is an affordable way to reach your audience.
Email marketing is a cheap alternative to other digital marketing channels.
Email marketing is a good way to build trust with your audience.
Email marketing is an effective way to engage with your customers.
Easy to set up and measure
Email marketing is one of the easiest ways to promote your business. It’s a great tool to reach new customers, and it’ll help you keep in touch with existing ones.
How do you get started?
First, decide on a list of email addresses that you want to collect from people who visit your website or social media pages. You can either ask for this information directly by placing an opt-in form on your site or creating a sign up form for users who have shared something with you via social media.
Next, create attractive subject lines and templates for each type of message you plan to send out (such as welcome emails). Send these messages out so that when someone gives their email address online or signs up at an event they’ll be immediately greeted with an introductory message from you!
Email is good for SEO (search engine optimisation)
Email marketing is a powerful tool for SEO. Search engines love email and the more often you send it out the better. You can build links, social media shares, brand awareness and even trust through your emails.
You can easily segment your audience
Email marketing is still important because of the ability to segment your audience. You can easily target people who have bought from you before, those who haven’t bought from you yet, people who have visited your website, and even those who haven’t visited your website!
many businesses still don't have a real email strategy, or they use it ineffectively. If you get the basics right, email can be an incredibly powerful tool, helping you to reach people at a fraction of the cost that other channels require. Email marketing is the oldest form of digital marketing, but it's still highly relevant
Email marketing is still important because of the ability to segment your audience. You can easily target people who have bought from you before, those who haven’t bought from you yet, people who have visited your website, and even those who haven’t visited your website!
Conclusion
There’s no doubt that email marketing is still an important part of a successful digital strategy in 2023. If you’re still not convinced, here are some stats to get your juices flowing:
Email marketing has a 98% open rate and 21% click-through rate (as of 2018).
You can expect 1.2% to 3% sales from an email campaign, depending on how much money you invest in it.
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