Writing the Perfect Cold Email: An Overview of Length and Tips for Best Results
Barbara Arora
Length Matters When it Comes to Cold Emails
When sending out cold emails, length is important. A good rule of thumb is to keep your cold emails between 50-150 words. Any shorter than that and you run the risk of not providing enough information; any longer and you risk losing your reader’s attention or overwhelming them with too much information at once.
Since the sender name and subject fields are the first things recipients view, they are the main factors influencing the email open rate.
The best advice is to make it short and sweet and include a subject line that the recipient can see without opening the email. Shorter topic lines typically do better than longer, more in-depth ones.
Two identical emails with different subject lines were sent to the same number of busy executives as part of a research. Eight words in length) had a 5.2 percent lower open rate and just half as many responses as the email with the shorter subject line (four words).
Make Sure Your Email is Personalized
Another key tip when writing cold emails is to make sure that it is personalized for each recipient. Don’t send out the same generic message to everyone on your list; instead, take the time to research each person you’re sending your email to and tailor your message accordingly. This will ensure that they read it thoroughly and take what you’re saying seriously.
Set the right tone
According to a recent study,the majority of individuals (70%) choose to purchase in order to solve their issues, whereas just 30% do so in order to acquire something beneficial. Therefore, you should emphasize in your emails that you are available to help them with their concerns and press that pain point.
Focus on Quality Over Quantity
Finally, focus on quality over quantity when crafting cold emails. It’s easy to get overwhelmed by the task ahead, but don’t let yourself fall into this trap! Instead, focus on creating a few high-quality emails that provide meaningful value rather than a lot of low-quality messages that just clog up people’s inboxes.
Word choice, grammar, punctuation, letter case, sentence length, opening, closing, and other graphic cues like emoticons and emoji can all be used to establish the “tone” of your email.
A conversation with another person allows you to share the same physical space and emotional environment, but an email interaction does not.
Write with the understanding that the prospect might not be in the same psychological or emotional condition at the moment when he/she reads the email.
Conclusion:
Cold emails are an invaluable tool for business owners who are looking to expand their reach or forge new relationships with potential customers or partners. While there isn’t a single “right” way to write a cold email, following these tips will help ensure that yours has the best chance of success—namely, keeping it short yet personalised, focusing on quality over quantity and avoiding generic messages whenever possible. With these tips in mind, you can be confident in writing effective cold emails that drive results for your business!
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