Case Study

Soulful Evolution

How We Revived a 50,000+ Member List and Re-Activated 70% of an “Unreachable” Audience

Alison Carmany, Owner at Soulful Evolution

“I knew the people on my list still cared about this work, but for a long time it felt like I was speaking into a void. Once the new system went live, everything changed. People I hadn’t heard from in years were back in my webinars and joining my membership. It didn’t just boost revenue—it reminded me why I built this community in the first place.”

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Location

Fort Lauderdale, Florida

Industry

Life Coaching, Psychic Mediumship and Transformative Healing

Result

50,000+ Member List and Re-Activated 70% of an “Unreachable” Audience

Overview

Soulful Evolution, led by Alison Carmany, is a transformative healing brand offering life coaching, psychic guidance, and deep personal development work. Over the years, Alison built a community of more than 50,000 members—people who had attended her webinars, purchased programs, or engaged with her spiritual teachings.

But there was a problem.

Despite having such a large audience, email engagement had collapsed.
Messages weren’t reaching inboxes consistently, and many of her most aligned clients weren’t even seeing her offers.

Over the past year, we rebuilt Soulful Evolution’s email infrastructure, took control of deliverability, and launched a re-engagement system powered by our own cold-email stack (Smartlead + Instantly + custom SMTP servers), GoHighLevel, and ActiveCampaign.

Result: We reactivated roughly 70% of the audience, bringing them back into the funnel and getting them to sign up again for Alison’s webinars and membership offers.

The Challenge

Soulful Evolution’s biggest asset—its list—had become its biggest frustration.

Key issues included:

- 50,000+ subscribers, but very low engagement
Opens, clicks, and responses were far below what the audience size should have produced.

- Deliverability limitations with GoHighLevel’s Mailgun setup
GHL was the main system in place, but GHL’s default Mailgun-based sending struggled to get messages into Primary inboxes, especially for older contacts and cold-ish lists.

- “Cold” audience with high spiritual alignment but low recent interaction
People knew Alison, but they hadn’t heard from her in a while in a way that actually reached them. The desire for her work was there—if we could get back in front of them.

Soulful Evolution didn’t need more subscribers.
It needed a way to wake up the audience it already had.

What We Did

We treated this as a reactivation and deliverability project, not just a “send more emails” problem.

1. Audited the Existing Sending Setup

We started by reviewing:

Current GoHighLevel sending via Mailgun

Historical engagement patterns

List structure: old leads, webinar attendees, buyers, members

How contacts flowed between GHL and ActiveCampaign

Inbox placement indicators

This confirmed what Alison already suspected:
deliverability, not interest, was the main problem. People simply weren’t seeing her emails.

2. Built a Separate High-Deliverability Outreach Infrastructure

Instead of pushing harder through Mailgun, we built a dedicated re-engagement stack:

- Our own SMTP servers optimized for cold and warm outreach

- Smartlead and Instantly as sending and automation layers

- Controlled sending volumes and patterns to protect domain reputation

- Clean, structured outreach domains separate from the core brand

This allowed us to reach old contacts as if they were a cold list, but with the context and respect they deserved as prior community members.

3. Designed a Re-Engagement & Membership Offer Campaign

We created a tailored reactivation strategy that:

Spoke to the emotional and spiritual journey of Soulful Evolution’s audience

Invited them back through a webinar and membership-style offer

Reframed the relationship: “You’ve been on this path with us before—here’s how we can support you now.”

The messaging was built around:

Transformation

Support through life transitions

Access to Alison’s ongoing guidance via membership

A clear, simple next step: re-register for the webinar and step back into the community

4. Synced the Tech Stack: GoHighLevel + ActiveCampaign

We then:

- Used GoHighLevel for funnels, tagging, and orchestration

- Used our SMTP + Smartlead + Instantly for initial reactivation outreach

- Pushed engaged contacts back into ActiveCampaign for nurturing, automation, and long-term relationship building

In other words:

- Outreach & reactivation: our infrastructure

- Nurture & ongoing communication: ActiveCampaign

- Funnel + tracking: GoHighLevel

This gave Soulful Evolution both reach and depth in the customer journey.

The Solution (The System We Built)

By the end of the buildout, Soulful Evolution had a repeatable re-engagement engine:

- A high-deliverability outbound stack separate from GHL’s Mailgun

- Smartlead + Instantly managing outreach and volume

- Custom SMTP servers tuned for deliverability and cold/warm reactivation

- A re-engagement flow specifically tailored to spiritual/personal growth audiences

- ActiveCampaign handling sequences for reactivated contacts

- GoHighLevel managing funnels, forms, and segment logic

This system wasn’t a one-off blast.
It was a structured, multi-step reactivation machine that could be used again for future waves of dormant members.

The Results

The numbers for Soulful Evolution were especially powerful because the audience already knew and trusted Alison—once we actually reached them.

📬 Reached and Reactivated a “Dormant” List of 50,000+

Using our infrastructure, we were able to reliably land in inboxes for a large share of the existing list—something that wasn’t happening via Mailgun alone.

🔥 ~70% of the Audience Re-Engaged

Through the reactivation campaigns:

- Roughly 70% of the original list re-engaged

- A significant portion of them signed up again for Alison’s webinar

- Many re-entered the funnel and were nurtured into membership and deeper programs

For a list that was largely considered “cold” or “dead,” this was a major recovery.

🎯 Strong Open and Click Performance

While exact percentages varied by wave, the shift was clear:

- Dramatically improved open rates vs. prior GHL/Mailgun sends

- High click-through rates on webinar and membership calls to action

- Ongoing engagement inside ActiveCampaign automations once people re-entered the ecosystem

In practical terms:
the same list that had gone quiet became a living, responsive community again.

Conclusion

Soulful Evolution didn’t need more ads, more lead magnets, or more complexity.
It needed a way to reconnect with the people who already resonated with Alison’s work.

By:

- Moving beyond GoHighLevel’s Mailgun limitations,

- Building a dedicated reactivation infrastructure with Smartlead, Instantly, and custom SMTP servers,

- Syncing GoHighLevel and ActiveCampaign around a membership-centric offer and webinar,

we transformed a cold 50,000+ member list into a highly engaged audience, with around 70% re-engaging and signing up again for Alison’s offerings.

For Soulful Evolution, this wasn’t just a technical win.
It was a reunion with the community that had always been there—now finally reachable again.

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